Greg Creed
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Greg Creed is the former CEO of Taco Bell and is currently guiding Wendy's through a comprehensive strategic plan called 'Project Fresh' aimed at revitalizing the brand and increasing sales after a significant downturn in performance.
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Recent news mentions
Greg Creed is a former employee and consultant who filed a lawsuit against Guzman y Gomez's leadership team.
Steve took GYG to the US and failed. It cost $115 million, but he’s not done yetThe Sydney Morning Herald·
Australia· 2026-05-30
Australia· 2026-05-30
Wendy’s recently announced a comprehensive strategic plan called Project Fresh, under the guidance of former Taco Bell CEO Greg Creed.
What’s wrong with Wendy’s? | CNN BusinessCNN·
United States· 2025-10-31
United States· 2025-10-31
