Greg Simmonds

Greg Simmonds is the general manager of Priority One, an economic development agency in the Western Bay of Plenty, New Zealand. He is a key figure in advocating for the region's growth, emphasizing that kiwifruit remains a cornerstone of the local economy. Simmonds highlights the need to build greater value around existing strengths in the primary sector while addressing the challenges posed by rapid growth that has outpaced transport and housing infrastructure.