Gréta María Grétarsdóttir

Gréta María Grétarsdóttir is the CEO of the Icelandic grocery store chain Prís, which aims to improve household finances by offering lower food prices. She has been vocal about the challenges her business faces in a market dominated by a few large players, including issues like supplier threats and market access barriers. Gréta advocates for increased competition to ensure fairer prices and better services for consumers.