Guido Buob

Guido Buob is the managing director of Appenzellerland Tourism, where he has been a prominent advocate for sustainable tourism in the Alpstein region. He has expressed concerns about the growing trend of event tourism and its impact on the area's reputation, particularly criticizing the trend of 'wealth campers' who prioritize social media visibility over genuine engagement with nature. Buob has been instrumental in shaping the tourism strategy to balance visitor numbers with the needs and interests of local residents.