Guil Blanche

Guil Blanche is the founder and CEO of Planta Inc, a company dedicated to revitalizing the urban landscape of São Paulo through the retrofitting of old commercial buildings into residential spaces. Since its establishment five years ago, Planta Inc has grown from a two-person startup to a team of 35, successfully transforming 10 out of 11 targeted buildings in the city center. Blanche advocates for the importance of urban living, emphasizing that a vibrant city center can positively impact local businesses and community life.