Guillaume Alcan
Guillaume Alcan is a co-founder of the French ethical footwear brand Odaje, recognized for its commitment to sustainable fashion practices. He has publicly expressed his discontent with Shein’s arrival at the BHV department store, arguing that collaboration with the fast-fashion retailer would undermine the values of his brand and the ethical fashion movement.
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Guillaume Alcan, co-founder of the French ethical footwear brand Odaje, criticized Shein's presence in the BHV store.
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