Guillermo Céspedes
business executiveMale0.0Global Dominance: 0.00%
Guillermo Céspedes is the Head of Marketing at BBVA in Peru. He has overseen the bank's significant digital initiatives, including the successful 'Cuenta Digital' campaign, which has helped BBVA achieve a high level of brand recognition and participation in digital transactions.
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Guillermo Céspedes is the Head of Marketing at BBVA in Peru.
El sector banca en el Perú: Usuarios ya valoran más los atributos digitales frente a intereses en créditos | yape | plin | bbva | bcp | billeteras digitales | créditos | ECONOMIAEl Comercio·
Peru· 2025-06-04
Peru· 2025-06-04
