Gunnar M. Guðmundsson

Gunnar M. Guðmundsson is the managing director of SBA-Norðurleiðar, a bus company in Iceland. He has been vocal about the preferences of tourists during sightseeing tours, noting that many travelers prefer scenic routes over traveling through tunnels like the Vaðlaheiðargöng. He highlighted that the company's decision to avoid these tunnels is not solely based on cost, but rather on the tourists’ desire to experience Icelandic nature, such as the Eyjafjörður and Fnjóskadalur areas. Under his leadership, the company operates multiple tours to showcase Iceland’s natural beauty, serving both cruise ship passengers and travelers on longer journeys across the country.