Gurum Gvasalia

Gurum Gvasalia is a Georgian fashion designer and the co-founder of the luxury streetwear brand Vetements, which gained notoriety for its avant-garde, ironic take on contemporary fashion. He is the brother of Demna Gvasalia, the recently appointed creative director of Gucci, and the two have publicly feuded over their design philosophies and accusations of copying. Gurum continues to lead Vetements, which has been influential in reshaping the fashion landscape with its urban aesthetic and bold statements.