Guthrie
Guthrie is an executive in New Zealand Rugby (NZR) who is set to leave his position in December to pursue a new opportunity in Europe. He has played a pivotal role in securing sponsorship deals and enhancing the All Blacks brand's commercial appeal, particularly in the context of upcoming negotiations for kit naming rights. His departure coincides with significant changes in the NZR leadership structure, as the organization prepares to search for his successor amid critical revenue opportunities.
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United Kingdom· 2026-02-24Guthrie, who is leaving to take up a yet-to-be-determined role in Europe, believes his successor will have two key advantages in securing improved deals for 2028.
All Blacks sponsorship in flux after NZ Rugby exec signals exit
New Zealand· 2025-08-30
