Hafsa Arthur
Hafsa Arthur is the regional head of category and brands at PZ Cussons, where she emphasizes the need to combat colorism and societal beauty standards that glorify lighter skin. She advocates for acknowledging the harmful effects of these standards, which are often perpetuated by media and historical narratives.
Global Media Ratings
Countries Mentioned
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Recent Mentions
Kenya:
Hafsa Arthur emphasizes the importance of acknowledging colourism to combat its effects.
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