
Hajo Adam
Hajo Adam is a social psychologist known for coining the term 'enclothed cognition,' which explores the psychological effects of clothing on the wearer. His research emphasizes how attire can influence thought processes and behavior, highlighting the significance of dressing with intention.
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Hajo Adam coined the term 'enclothed cognition' in 2012.
What does dressing up mean today?The New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2026-08-11






