Hamza Jafri

Hamza Jafri is the Head of Marketing at Hamdard Laboratories (Waqf) Pakistan, where he has played a pivotal role in the evolution of the company's product portfolio since its inception in 1948. Under his leadership, Hamdard has successfully expanded its flagship beverage, Rooh Afza, while also introducing new products like Rooh Afza Go and Rooh Subz. Jafri emphasizes the importance of maintaining the legacy of Hamdard's founder, Hakim Muhammad Said, and aims to position Rooh Afza as a year-round lifestyle drink rather than a seasonal beverage.