Hank Saperstein

Hank Saperstein was a prominent figure in the music industry, best known for his work in artist management and merchandising, particularly with Elvis Presley. He was closely associated with Colonel Tom Parker, serving as the handler for Presley's merchandise and playing a crucial role in the commercialization of the Elvis brand during its peak. Saperstein was advised by Parker on the ethics of business, emphasizing fair treatment of staff and manufacturers, highlighting the moral approach that Parker believed in while navigating the complexities of the entertainment industry.