Hans Frech

Hans Frech is a behavioral researcher associated with the Common Cents Lab at Duke University, specializing in the intersection of psychology and finance. His research explores how the design of financial products, such as betting and trading apps, engages users and affects their spending habits. Frech's work emphasizes the blurring lines between gambling and investing, particularly for young adults, and aims to shed light on the behavioral patterns that drive financial decision-making in the digital age.