Hans Peter Danuser
Hans Peter Danuser is a former curative director of St. Moritz who famously branded the region as 'Heidiland' in the late 1970s. His marketing strategy leveraged the global popularity of the Heidi character to promote tourism in the area.
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Switzerland:
Hans Peter Danuser created the slogan 'St. Moritz im Heidiland' to promote tourism in the region.
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