Hansjürg Buholzer

Hansjürg Buholzer, 66, is a retired Swiss resident who frequently crosses the border from Aargau to Germany, becoming a self-proclaimed 'model shopping tourist.' He views his trips as a form of resistance against the high prices in Switzerland, expressing frustration over perceived price gouging by Swiss retailers. Buholzer approaches his shopping excursions with a strategic mindset, often involving family members to maximize savings. He believes that shopping in Germany is not just a financial necessity but also a rightful choice for consumers looking for fair prices.