Hassel Fallas
Hassel Fallas is the director of data analysis at Shift Porter Novelli, a prominent agency that studies political advertising strategies and engagement metrics in Costa Rica, and was recently mentioned in relation to an analysis of the low investment in social media advertising by presidential candidates ahead of the 2026 elections.
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Costa Rica:
Hassel Fallas is the director of data analysis at Shift Porter Novelli and detailed the methodology used for the electoral campaign analysis.
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