
Hattie Crowther
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Hattie Crowther is a designer and creative director known for her innovative approach to upcycling football kits, transforming them into unique headpieces and garments that challenge the disposable nature of fashion. Through her project, Soft Armour, she aims to give new life and meaning to old kits while promoting sustainability and cultural relevance in the fashion industry.
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Recent news mentions
Hattie Crowther is a designer and creative director transforming old football kits into one-of-a-kind headpieces.
‘Every shirt has a story’: the designers saving football kits from landfill | FashionThe Guardian·
United Kingdom· 2026-02-10









