Heidi Boye

Heidi Boye recently stepped down as the CEO of Aarstiderne after less than a year in the role, due to a lack of internal support. She was appointed in May 2024, following the long tenure of Annette Hartvig Bohé, and previously served as the country director for Too Good To Go. Boye holds a master's degree in marketing, communication, and economics, along with a Ph.D. in consumer behavior from CBS.