Helen Russell

Helen Russell

author United Kingdom

Helen Russell is a British author and journalist known for her insightful observations on Danish culture, particularly around the concepts of happiness, work-life balance, and parenting. After moving to Denmark for her husband's job at LEGO, she spent over a decade immersing herself in the Nordic way of life, which inspired her writing, including her popular book 'How to Raise a Viking: The Secrets of Parenting the World’s Happiest Children.' Russell's experiences in Denmark have shaped her views on community, trust, and the simplicity of living, which she now seeks to integrate into her life back in the UK.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
3,577
Power
156$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 1 7.00 0.07% +0% 4,822,233 3,577 $210,000 156$
Totals 1 4,822,233 3,577 $210,000 156$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Helen Russell is the author of 'How to Raise a Viking: The Secrets of Parenting the World’s Happiest Children'. 8

The Guardian: Go outside, ditch the phone, get humble: my top 10 Scandi life lessons after a decade in Denmark | Family