Henry Joseph Jr.
Henry Joseph Jr. is the Director of Sustainability and Partnerships at Anfavea, the Brazilian association representing automobile manufacturers. He has played a significant role in the automotive industry's adaptation to biofuels, particularly regarding the Proálcool program, which aimed to promote ethanol as a viable alternative to gasoline. His insights highlight the challenges and innovations that arose from the integration of alcohol-powered vehicles in Brazil.
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Henry Joseph Jr. recalls that the initial idea of Proálcool was to increase the ethanol blend in gasoline.
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