Herdís Drafnar Fjeldsted
Herdís Drafnar Fjeldsted is the CEO of Sýn, a telecommunications and media company in Iceland, which recently secured broadcasting rights for English Premier League football matches. Under her leadership, Sýn is navigating the complexities of a competitive market while addressing regulatory challenges associated with their new broadcasting deal.
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Iceland:
Herdís Drafnar Fjeldsted, CEO of Sýn, discussed the role of English football in their business strategy.
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