Hermann Strittmatter
Hermann Strittmatter was a prominent Swiss advertising executive, widely recognized for shaping Switzerland's national image through innovative campaigns. Born and raised in Zurich, he became a significant figure in the advertising industry, known for his work with Swissair and the iconic Goldblume logo for Switzerland Tourism. Strittmatter's creative genius extended beyond commercial branding; he was also a political strategist, influencing various election campaigns and advocating for social market economics. Notably, he was a member of the Social Democratic Party (SP) before later supporting the Free Democratic Party (FDP). A sharp critic of societal trends and media language, Strittmatter continued to engage in public discourse well into his late years, leaving behind a legacy of wit, intellect, and a passion for his country. He passed away at the age of 88.
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Switzerland:
Hermann Strittmatter was a prominent Zurich advertiser who shaped the image of Switzerland through his campaigns.
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