Hicham Amadi

Hicham Amadi

businessman Morocco

Hicham Amadi is the CEO of Toogo, a VTC (vehicle for hire) application in Morocco, and the vice-president of the Moroccan Federation of VTC. He has been an advocate for the liberalization and regulation of the transport sector, highlighting the challenges faced by taxi drivers amidst changing market dynamics. Amadi emphasizes the need for a balanced regulatory framework that supports both traditional taxis and VTCs, allowing for fair competition and improved earnings for drivers while ensuring quality service for customers.

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Recent Mentions

Morocco Morocco: Hicham Amadi is the CEO of Toogo and discusses the challenges faced by taxi drivers in the context of VTC regulations. 7

Le Matin – prominent French-language Moroccan newspaper: Taxis VS VTC : le décryptage de Hicham Amadi, PDG de Toogo