Hicham Barida

Hicham Barida is the founder and owner of Barida International, the second-largest producer of bottling machines for traditional method wines worldwide. Originally from Morocco, he began his career as a footballer in the Moroccan Serie A before transitioning to entrepreneurship in Italy, where he established his successful business in Canelli. Barida emphasizes the importance of humility and hard work, often working alongside his employees in the factory. Over the years, he has become a respected figure in his community, advocating for youth education and employment opportunities.