Hólmfríður Guðmundsdóttir

business owner

Hólmfríður Guðmundsdóttir is the owner of Curvy and Stout, a clothing store located in Holtagarðar, Iceland, which specializes in offering fashionable apparel in larger sizes for both women and men. Known for her keen eye for trends, she discusses the evolving landscape of fashion, emphasizing the importance of personal style and the growing diversity in clothing options. Hólmfríður is also committed to social causes, with her stores donating proceeds from sales of specific items to support organizations like Pieta, which focuses on suicide prevention and support for those affected by self-harm. Her shops have garnered a loyal customer base, particularly after relocating to a more accessible location following a fire that affected their previous premises.