Hope Vianna

Hope Vianna, the daughter of musician Herbert Vianna and Lucy Needham, is a rising fashion designer known for her brand Viel, which she co-founded with her best friend in 2021. At just 29, she has gained attention for her handmade, artisanal pieces that resonate with Generation Z, including a viral fringed skirt and embroidered shirts. Hope's passion for fashion began in childhood, inspired by a gift from her uncle. She plans to open her first physical store next year to enhance customer engagement with her unique creations.