Houda Sikaoui

Houda Sikaoui

expert Morocco

Houda Sikaoui is a prominent expert in strategic communication and the General Director of a public advisory agency. She advocates for a transformation in public communication, emphasizing the need for transparency and sincerity to restore trust in political institutions. Recently, she was in the news for her insights on the importance of effective crisis communication, particularly following a significant cyberattack that highlighted the shortcomings of institutional responses. Sikaoui argues that a well-prepared communication strategy is essential for addressing crises, maintaining public trust, and ensuring clarity in governmental discourse, especially in a politically charged environment marked by populism and disconnection from citizen concerns.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
89,372
Power
291$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Morocco 1 7.00 0.24% +0% 36,910,558 89,372 $120,000 291$
Totals 1 36,910,558 89,372 $120,000 291$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Morocco Morocco: Houda Sikaoui, an expert in strategic communication and democratic governance, emphasizes that the King's call to reform the electoral code should be seen as a rare political opportunity. 7

Le Matin – prominent French-language Moroccan newspaper: Redonner du sens au vote : le pari d’une réforme électorale crédible

Morocco Morocco: Houda Sikaoui emphasizes the need for transparency and sincerity in public communication to restore political credibility. 8

Le Matin – prominent French-language Moroccan newspaper: Communication publique : Seul le discours de vérité permet de restaurer la confiance (Houda Sikaoui)