Hrefna Björk Sverrisdóttir

Hrefna Björk Sverrisdóttir is an accomplished business leader with extensive experience in the hospitality industry, notably transforming Hotel Flúðum into Hill Hotel. She is currently overseeing the development and management of Knox Hotels, a new hotel chain formed through the acquisition of six hotels by Alfa Framtaks. Hrefna aims to create unique and engaging experiences for guests while utilizing technology to enhance operations.