Hrönn Margrét Magnúsdóttir

entrepreneur

Hrönn Margrét Magnúsdóttir is the CEO of Ankra, a pioneering company specializing in collagen products derived from Icelandic fish skin. After 11 years of developing the business, she recently signed a deal with Ölgerðin, which acquired the entire share capital of Ankra for 600 million ISK. Under her leadership, Ankra has established itself as a key supplier of collagen to Ölgerðin since 2019 and has introduced the popular Feel Iceland brand, which offers high-quality collagen supplements. Hrönn's innovative approach has transformed what was once considered waste from fish processing into a valuable product, and she continues to expand her business ventures, including launching new supplements and entering international markets.