Huda Bouhamid

Huda Bouhamid is the Chief Executive Officer of Marketing and Sustainability at Dubai Holding, where she plays a pivotal role in promoting community initiatives and sustainability efforts. She is notably recognized for her leadership in the 'Heba Fi Mahalha' initiative, which has seen significant growth in its second year, collecting over 200,000 products valued at more than 7 million dirhams for distribution to those in need. Bouhamid emphasizes the importance of community engagement and sustainable practices, advocating for responsible consumption and a circular economy. Her work not only addresses immediate social needs but also aims to foster long-term cultural shifts towards giving and environmental responsibility in the UAE.