Iina Jovicic

Iina Jovicic is a co-founder of eNOugh, a London-based startup that focuses on developing AI-driven personal safety devices. The inspiration for the company arose after Jovicic experienced a robbery, highlighting the growing sense of insecurity in urban areas. Under her leadership, eNOugh has garnered significant investment and aims to launch the world's first mini bodyguard device, seeking to empower individuals, particularly women, to feel safer in their environments.