Imad Barrakad

Imad Barrakad

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Imad Barrakad is the Director General of the SMIT (Société Marocaine d'Ingénierie Touristique), who recently announced a significant tourism investment project in Agadir, showcasing Morocco's appeal to international investors in the tourism sector.

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Recent news mentions

Imad Barrakad discusses the transformation of Moroccan tourism towards a model focused on value per visitor rather than volume.

Le tourisme marocain change de modèle: on ne cherche plus le nombre, mais la valeur (Imad Barrakad)
Le Matin – prominent French-language Moroccan newspaper·MoroccoMorocco· 2026-01-23
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Imad Barrakad is the Director General of SMIT who announced the investment project in Agadir.

TUI ouvre son 500e hôtel à Agadir, un signal fort pour l'investissement touristique
Le Matin – prominent French-language Moroccan newspaper·MoroccoMorocco· 2025-03-06
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