Iñaki Ortega
Iñaki Ortega is an accomplished economist and the General Director of Llorente & Cuenca (LLYC) in Madrid. He is also a co-author of the influential book 'Generación Z: Todo lo que necesitas saber sobre los jóvenes que han dejado viejos a los millennials' (2017), which explores the characteristics and work mentality of Generation Z. Ortega's insights highlight the generational shift towards valuing work-life balance over traditional career aspirations.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Spain | 1 | 5.00 | 0.08% | +0% | 46,754,778 | 36,132 | $1,400,000 | 1,082$ |
| Totals | 1 | 46,754,778 | 36,132 | $1,400,000 | 1,082$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Spain:
Iñaki Ortega discusses the shift in mindset among Generation Z regarding work and life balance.
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