Infinite Style E-Commerce

Infinite Style E-Commerce (ISEL) is the company responsible for managing sales for the fast-fashion retailer Shein. Recently, ISEL was fined 40 million euros by the French competition authority for alleged deceptive commercial practices, including false discounts and vague environmental claims, following a year-long investigation. The company has stated that it has addressed the issues raised by the authorities over a year ago and takes its legal obligations seriously.