Ismael Elmahdy

Ismael Elmahdy

business executive Kenya

Ismael Elmahdy is the Head of Retail at WAMA International Group, a company that has successfully launched the first adidas Originals standalone store in East Africa, located in Nairobi. He emphasizes the brand's commitment to creativity, innovation, sustainability, and cultural inclusivity in the retail experience.

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Recent Mentions

Kenya Kenya: Ismael Elmahdy is the Head of Retail at WAMA International Group and expressed excitement about launching the first adidas Originals store in East Africa. 9

The Standard: Adidas Originals opens flagship store in Nairobi