Itzik Shalev
Itzik Shalev is the Vice President of Marketing at Steimatzky, a leading bookstore chain in Israel. He has recently gained attention for discussing the sudden surge in demand for the popular board game 'Elias' ahead of Yom Kippur, noting that this phenomenon is unprecedented in the board game market and is fueled by social media trends.
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Israel:
Itzik Shalev, the VP of Trade at Steimatzky, acknowledges the unprecedented phenomenon surrounding the board game 'Elias'.
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