Ivan Martinho
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Ivan Martinho is a sports marketing professor at ESPM who analyzes the effectiveness of advertising strategies in sports. He commented on the importance of contextual brand activations in the Paulistão for maximizing audience engagement.
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Recent news mentions
Ivan Martinho, a sports marketing professor, evaluated the Kings League's success in engaging young fans.
Neymar tem clube campeão da Kings League com 40 mil pessoas no Allianz ParqueO Estado de S. Paulo (Estadão)·
Liechtenstein· 2025-05-20
Liechtenstein· 2025-05-20
Ivan Martinho is a sports marketing professor who compares Neymar's arrival in Brazil to Messi's in the MLS.
Efeito Neymar: Corinthians aumenta preço do ingresso para clássico com o SantosO Estado de S. Paulo (Estadão)·Liechtenstein· 2025-02-11
Liechtenstein· 2025-02-11
Ivan Martinho, a sports marketing professor, emphasized the exponential audience and attention Neymar brings to Santos.
Neymar traz três patrocínios, atrai reforços e turbina finanças do SantosO Estado de S. Paulo (Estadão)·Liechtenstein· 2025-02-11
Liechtenstein· 2025-02-11
Ivan Martinho is a sports marketing professor who commented on the effectiveness of contextual advertising.
Paulistão ‘das marcas’ tem propaganda até no cara ou coroa e banca R$ 300 milhões aos clubesO Estado de S. Paulo (Estadão)·Liechtenstein· 2025-02-10
Liechtenstein· 2025-02-10
