Ivan Martinho
Ivan Martinho is a sports marketing professor at ESPM who analyzes the effectiveness of advertising strategies in sports. He commented on the importance of contextual brand activations in the Paulistão for maximizing audience engagement.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Liechtenstein | 3 | 7.33 | 0.11% | +0% | 38,137 | 42 | $6,900 | 8$ |
| Totals | 3 | 38,137 | 42 | $6,900 | 8$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Liechtenstein:
Ivan Martinho is a sports marketing professor who compares Neymar's arrival in Brazil to Messi's in the MLS.
7
Liechtenstein:
Ivan Martinho, a sports marketing professor, emphasized the exponential audience and attention Neymar brings to Santos.
9
Liechtenstein:
Ivan Martinho is a sports marketing professor who commented on the effectiveness of contextual advertising.
6