Ivan Martinho
BrazilacademicMale7.0Global Dominance: 0.00%Ivan Martinho is a sports marketing professor at ESPM who analyzes the effectiveness of advertising strategies in sports. He commented on the importance of contextual brand activations in the Paulistão for maximizing audience engagement.
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Recent news mentions
Ivan Martinho analyzed the strategic communication of clubs in the context of social media.
Clubes como Flamengo e Palmeiras usam vídeos e dados em nova ofensiva contra a arbitragem e disputam 'narrativas' nas redesBrazil· 2026-08-03
Ivan Martinho, a sports marketing professor, evaluated the Kings League's success in engaging young fans.
Neymar tem clube campeão da Kings League com 40 mil pessoas no Allianz Parque
Liechtenstein· 2025-05-20
Ivan Martinho is a sports marketing professor who compares Neymar's arrival in Brazil to Messi's in the MLS.
Efeito Neymar: Corinthians aumenta preço do ingresso para clássico com o SantosLiechtenstein· 2025-02-11
Ivan Martinho, a sports marketing professor, emphasized the exponential audience and attention Neymar brings to Santos.
Neymar traz três patrocínios, atrai reforços e turbina finanças do SantosLiechtenstein· 2025-02-11
Ivan Martinho is a sports marketing professor who commented on the effectiveness of contextual advertising.
Paulistão ‘das marcas’ tem propaganda até no cara ou coroa e banca R$ 300 milhões aos clubesLiechtenstein· 2025-02-10
