Jacob Nelson
Jacob Nelson, age 29, is one half of the viral TikTok duo known as the Spud Bros, who gained popularity for their entertaining videos showcasing their jacket potato business in Preston. With plans for a significant expansion of their food enterprise, Jacob aims to enhance their operations by replacing their old tram with a larger unit that retains a nostalgic design, while also introducing new elements such as a podcasting booth to attract guests.
Not in the pool (under ¢1).
Recent news mentions
Jacob Nelson sells loaded spuds that have gone super-viral on social media.
‘We want to make jacket potatoes sexy again!’: how the humble spud became a fast food sensation | Food
United Kingdom· 2026-01-22
Jacob Nelson is one of the founders of the jacket potato business that has grown to become a TikTok sensation.
'Why I queued almost 24 hours in rainy Sheffield for a jacket potato'United Kingdom· 2025-11-12
Jacob is one half of the Spud Bros, who gained fame through their fun videos of jacket potatoes on social media.
How Preston's Spud Bros became TikTok stars with jacket potatoesUnited Kingdom· 2025-06-28
Jacob and Harley Nelson currently sell spuds from an old tram in Preston city centre.
TikTok's Spud Bros plan major expansion in Preston city centreUnited Kingdom· 2025-04-22