Jacobo Álvarez Lastra

Jacobo Álvarez Lastra is the entrepreneur behind Don Jacobo Postres y Ponqués, a renowned company in Santander, Colombia, known for its traditional genovesa cake, a staple at family celebrations. Recently, he has been in the news due to the announcement of a judicial liquidation process for his company, following its failure to meet reorganization agreements. Despite this setback, Álvarez Lastra remains optimistic about the future of the genovesa, assuring that it will continue to be a beloved part of Colombian celebrations.