Jaione Yabar
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A marketing professor at Deusto Business School, Jaione offers insights on the negative perceptions of train reliability in Spain, highlighting the impact of recent service disruptions on consumer behavior.
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Recent news mentions
Jaione Yabar warns about the growing perception of insecurity among train users due to constant incidents.
El tren pierde brillo entre incidencias y en plena explosión de la demanda | EconomíaEl País·
Spain· 2025-05-11
Spain· 2025-05-11
