Jakob Östberg

Jakob Östberg

professor Sweden

Jakob Östberg is a marketing professor whose insights on consumer behavior have positioned him as a critical voice in discussions about financial practices in Sweden, particularly in relation to the rise of debt normalization through services like Klarna.

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Sweden Sweden: Jakob Östberg is a marketing professor who commented on Klarna's role in the normalization of debt in society. 5

Dagens Nyheter: n'Jonas: Klarna och Kronofogden – Sveriges nya svenskhet