James Estephan

James Estephan is the owner of Char’d, a Lebanese charcoal chicken shop located in Belfield, Sydney. With a background in digital marketing and brand management at Red Rooster, Estephan has carved out his niche in the competitive fast food market, particularly within the Lebanese cuisine sector. He aims to elevate the standards of charcoal chicken, drawing on his family’s heritage in the industry, as he is a distant cousin of El Jannah co-founder Andre Estephan. Despite the challenges posed by established competitors like El Jannah, Estephan is focused on quality and customer feedback to distinguish his brand.