James Mwaura
James Mwaura is the Chief Executive of the Kenyatta International Convention Centre (KICC) in Kenya. He plays a pivotal role in the establishment of a convention bureau aimed at consolidating Kenya's marketing strategies for the MICE sector. Mwaura advocates for a private sector-led approach with government support to ensure Kenya's presence in international MICE discussions and to enhance the country's appeal as a host for major events.
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Kenya:
James Mwaura is the chief executive officer of KICC who explained the renovation and its financial implications to the Senate.
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Kenya:
Kenyatta International Convention Centre Chief Executive James Mwaura said the private sector will have an upper hand in formulating the framework to reestablish a convention bureau in Kenya.
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