Jan Boone
Jan Boone is the CEO of Lotus Bakeries and the fourth generation of the Boone family to run the company. Since taking over in 2011, he has transformed Biscoff from a simple airline snack into a global phenomenon, thanks to innovative marketing strategies and a focus on social media engagement. Under his leadership, Lotus Bakeries has seen substantial growth, with revenues surpassing €1.2 billion in 2022, driven largely by the popularity of Biscoff biscuits and their various spin-offs.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 9.00 | 0.05% | +0% | 4,822,233 | 2,190 | $210,000 | 95$ |
| Totals | 1 | 4,822,233 | 2,190 | $210,000 | 95$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Jan Boone has transformed a low-key freebie handed out by airlines into a global snacking juggernaut.
9