
Jana Retkowsky
Jana Retkowsky is a researcher known for her work on the impact of artificial intelligence on workplace dynamics, particularly in creative industries. Her ethnographic studies reveal how generative AI is transforming workflows and collaboration, as seen in her research with an advertising team in a Dutch media company, where traditional roles have begun to blur.
Power5
Reach5,409
Country presence
Recent news mentions
Jana Retkowsky conducted an ethnographic study into an advertising team in a Dutch media company.
AI ushers in a blurring of the lines at work – The Irish TimesThe Irish Times – major Irish daily, est. 1859·
Ireland· 2026-09-14


