Jaques Lewkowicz
Jaques Lewkowicz was a prominent figure in the Brazilian advertising sector, co-founding the well-known agency Lew’Lara/TBWA. His death was a significant loss for the industry, inspiring Luiz Lara to write a book that honors the contributions of his contemporaries and the evolution of Brazilian advertising.
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The loss of Jaques Lewkowicz inspired Luiz Lara to reflect on his journey in advertising.
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