Jasmina Aganovic

Jasmina Aganovic

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Jasmina Aganovic is the founder and CEO of Future Society, a biotech fragrance company that aims to recreate the scents of extinct flowers using advanced DNA sequencing technology. With a background in science and experience in the beauty industry, Aganovic is pioneering a unique intersection of biology and perfumery, emphasizing the importance of collaboration between scientists and perfumers to bring these lost scents back to life.

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Jasmina Aganovic is the founder and CEO of Future Society, a biotech fragrance company.

This fragrance company is trying to recreate the scent of extinct blooms
CNN·United StatesUnited States· 2025-05-30
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