Jason Johnston

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Jason Johnston is the CEO of Lemon Lily Organic Tea in Toronto, where he has experienced dramatic price hikes for ceremonial matcha, increasing from approximately $129 to $200 per kilo due to rising global demand and supply constraints.

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Jason Johnston, CEO of Lemon Lily Organic Tea in Toronto, discussed the price increases for ceremonial matcha.

Prepare to pay more for your morning coffee, mocha or matcha latte

The Globe and Mail·

Canada· 2025-07-30

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